Specifier is an online magazine and digital marketplace for designers and architects. I was contracted to completely redesign and modernise the online directory and marketplace.
We took a 3 phase approach to the project – initially we made the legacy site responsive, so that we could capitalise on mobile users straight away.
From there, we restructured and redesigned the entire interface to modernise the business processes and also the publishing platform, allowing Specifier to publish more digital content and to organise their online inventory in a clear, structured way.