A brief look at one of the ways Nespresso use intelligent email marketing to continuously engage their customer. There are some valuable lessons to be learned by analysing how other companies successfully engage their audience.
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All posts by Alex Holt
I teach an HTML/CSS course at Shillington College in Sydney. The course is aimed at providing Graphic Designers with an introduction to writing code and understanding HTML and CSS. Something that print designers find very difficult to accept is that due to the changing nature of the web as a medium and the ever changing size of displays and devices, it is almost impossible to completely avoid widows in type.
We’ve been talking with a prospective new client recently about some consulting work for their website and digital marketing. As normal we presented our usual spiel on pricing – the one where I explain that we bill everything on an agreed project price (usually paid 50% up front and 50% on final delivery).
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